Free ads and AI-search audit
An AI ads team that works for you, not the platforms.
Ad platforms got smarter.
So should your ads team.
Google, Meta and OpenAI now decide who sees your ads, and they learn only from what you feed them.
longer searches in AI Mode versus a classic search. The AI generates its own hidden queries and decides which ads fit the conversation, not your keywords.1
higher ROAS from Meta's Advantage+, and +14% conversions from Google AI Max. But real campaigns ranged from −35% to +42%. Set it up wrong and you leave that money on the table.2, 3, 4
of the pages AI assistants cite don't rank in Google's top 10. Classic SEO won't get you into that answer. Arpeggeo gets you into the answer, and your ads next to it.5
One advisor.
Six specialists.
Google and Meta now automate bidding and targeting. What you still control is what their systems learn from: which searches you allow, what a sale is really worth, what your pages say, and where the budget goes. Each agent owns one of those levers, and the advisor brings them together for you to approve.
Good morning. I asked the team to go through last month's ads.
88 searches with no buying intent cost ₹28,382 last month. Excluding them gives up under 2% of sales.
Cash-on-delivery orders keep 61% of their value after returns. Your AI Max campaign bids as if they keep all of it.
ChatGPT named you in 2 of 20 answers for "best vitamin C serum for oily skin". Two competitors appear in most of them.
3 changes are ready, each with a test plan. Nothing goes live until you approve.
Your single point of contact. Turns the specialists' findings into a short plan in plain language, answers your questions, and asks for approval before anything changes.
- Weekly brief: what changed, what to do
- Every proposal with its risk and assumptions
Broad match and AI Max show your ads on searches you never chose. It judges the intent behind every search, in English, Hindi and Hinglish, and proposes exclusions that don't cut the searches that sell.
- Exclusions within a loss limit you choose
- Negative patterns that cover future variants
Smart Bidding and Advantage+ chase the sales you report. If COD orders come back or leads are junk, the bidder still buys more of them. It measures what you really keep, and will send that value back to Google and Meta.
- Reported vs realised ROAS per campaign
- Returns, refunds and lead quality
Asks ChatGPT, Gemini and Claude the questions your customers ask, many times and in their languages, and measures how often you're recommended and who is named instead.
- Share of answers, with ranges
- Sources the engines cite
Drafts genuinely different ads and landing-page sections in your voice, in English, Hindi and regional languages, so Advantage+ and AI Max have real variety to choose from.
- Copy, briefs and page sections
- Nothing publishes without you
Moves budget across campaigns and platforms by the value they actually bring in, in small steps so bidders don't reset.
- Google vs Meta vs ChatGPT ads
- Diminishing returns per campaign
Platforms grade their own homework. It designs a fair test for every change and reports the lift with a range, including when there was none.
- Holdouts and city splits sized to your budget
- Automatic rollback if a change hurts
You stay in
charge.
We start read-only and earn the right to touch anything. Every step is opt-in, and every change can be undone.
Start with a
free audit.
Tell us about your business. We'll reply within a day with the export steps for your setup. You get a report in two days, and early access to the agents as they open up.
Arpeggeo ar·peg·geo · noun
An arpeggio is a chord played one note at a time. Each agent plays its note in turn, and together they make your growth sound right.
The rest of
the team.
Once the audit has earned your trust, the rest of the team joins: agents that write, move budget and prove what worked. Early-access businesses get them first and shape what they do.
- Creative agentAds and pages in English, Hindi and more
- Budget agentMoney to what actually pays
- Measurement agentFair tests, honest lift
- Advisor, always onWeekly brief, approvals on WhatsApp
Is it really free?
The audit is free during early access. We're building with a small group of businesses and learn from every account.
Do you need access to my accounts?
No. The audit runs on reports you export yourself. Connecting accounts comes later, read-only first, and only if you choose to.
Which businesses is this for?
Anyone spending on Google, Meta or ChatGPT ads: online stores, apps, SaaS and services, clinics, restaurants with online orders.
What happens to my data?
It's used only for your audit and deleted afterwards unless you ask us to keep it. Order files never go to an AI service, and nothing is shared or sold.
When will the agents be available?
The search-term and value checks are in the audit today. Shadow mode and the advisor open to early-access businesses next, then creative, budget and measurement.